Broadway Cares/Equity Fights AIDS

While interning with the social media team at Broadway Cares/Equity Fights AIDS, I revitalized their TikTok strategy and contributed to the digital campaigns of their two largest fundraising events. I pitched and edited videos for their social platforms, organized social media takeovers from Broadway talent, and led the creation and execution of an Into the Woods-themed scavenger hunt at the Broadway Flea Market.

My work increased TikTok following by over 45% and boosted digital engagement during their fall fundraising events, which raised over $6 million that year.

Build Brand Awareness on TikTok

Conceived, Filmed, Edited

Filmed and Edited

Conceived

Coordinated Takeovers with Broadway Talent to Promote Fall Red Bucket Campaign

SPOTLIGHT ON: Broadway Flea Market

As a teenager, I always dreamed of attending the Broadway Flea Market, an annual event where Shubert Alley is lined with tables of Broadway merchandise sold to benefit BCEFA, but I never thought I’d get to create content to promote it! I was part of the digital campaign, and I created and managed an Into The Woods-themed scavenger hunt. It encouraged fans at the event (or following along at home) to post items they bought at the event (or had in their collection) that matched the clues I created. Those who tagged us in an Instagram story with their items were entered to win a prize pack gathered at the flea market that matched each of the clues, which I live posted about during the event.