New 42 Studios
I manage the day-to-day activity of the New 42 Studios Instagram: I lead content creation and daily community management, write copy for all posts, maintain the content calendar, and assist with strategy development. In addition, I use my broad knowledge of the theater community and fandom to research UGC content. I also film on the ground in studio spaces and with talent from shows in rehearsals at the studios.
My management of the Instagram account organically boosted engagement by over 88% since I began working at the Tony-honored New 42, and it resulted in the studios’ first-ever collaborative content featuring Broadway shows in rehearsal at the studios, which I directed, filmed and posted.
Share An Inside Look at the Rehearsal Process
Conceived, directed, and filmed
Directed, filmed, and edited
Directed and Provided Voice Over
Cement New 42 Studios as a Part of Broadway History
Highlight the Diverse Community That Fills
the Building
SPOTLIGHT ON: Gen Z Tour
I wrote, directed, and edited a “Gen Z-ified” tour of New 42 Studios, to tap into the “Gen Z Writes Our Script” trend, that showed off the different spaces in the building. I cast the Assistant Director of Facilities to star in the video because he is a recognizable face, often interacting with licensees at the Studios. Plus he has great energy!
The video achieved a 6.1% engagement rate with over 65 shares and was one of my favorite pieces of content I made for the account.
