New Victory Theater
I oversee day-to-day activity of the New Victory Theater’s social media accounts: I manage content creation and the content calendar, collaborate on growing and maintaining our strategy, and conduct daily community management. In addition, I write copy for every post across platforms, film with the casts of shows performing at the theater, and capture content at institutional events. My work has spanned genres, including dance, puppetry, circus, and more.
My direct contributions boosted engagement of the accounts by over 180% and grew our following by 46%.
Market Over 15 Shows Made For Young Audiences
in a Variety of Genres
Conceived, Directed, and Filmed
Directed, Filmed, and Edited
Directed, Filmed, and Edited
Support Institutional Mission and Brand Advocacy
Directed, Filmed, and Edited
Live Content Capture at Tentpole Events
SPOTLIGHT ON: Aanika’s Elephants
I loved creating content for Aanika’s Elephants, a narrative puppet show from a team of renowned Sesame Street writers and puppeteers. I filmed and edited content that gave an up-close look at the handcrafted puppets and took our community behind the scenes of the production’s creation and story. In my favorite piece of content, I adapted a trend that usually features cute pets and animals to instead star the leading elephant puppet, named Little.
The content I made for this show’s two-week run remains our top-performing campaign on TikTok, resulting in over 126,000 views and a 7% engagement rate on the platform.
