Paramount+
I built and strengthened my foundational social media management skills while interning with the social media team at Paramount+. I created content for three tentpole shows and engaged in weekly community management for live events and episode drops on the Paramount+ brand accounts and The Good Fight’s show accounts. By the second semester of my internship, I was taking on proactive calendar management for The Good Fight’s handles.
The posts I created during this internship amassed over 608,000 impressions and 47,000 engagements across the Paramount+ and The Good Fight handles.
Note: I was unable to link certain posts as they were deleted in social activations and changes to accounts.
Paramount+ Brand
Conceived and Edited
Conceived and Edited
Big Brother Season 23
iCarly
The Good Fight
Conceived and Edited
SPOTLIGHT ON: The “Definitions” Series
While working on The Good Fight’s show accounts, I tapped into my passion for media representation when I noticed a lack of content focused on the political and social themes in the show. I created a “Definitions” series that explained themes from episodes in the show, so audiences could learn more about the real-world issues being depicted. The series was pitched to the show’s creators, Robert and Michelle King, who loved it and championed it throughout my internship. They even suggested words and themes to highlight in posts!
My “Definitions” series of posts accumulated a 5.8% total engagement rate across the show’s accounts on Instagram and Twitter.
