Swifties For Hope
As a founding member of the Swifties For Hope (formerly Swifties For Kamala) social media team, I wrote our style guide and built our digital brand voice, which I adopted into our social media strategy. My work on our brand voice was featured in Wired Magazine.
I later transitioned into the Digital Campaign Strategist role, focusing on organizing digital campaigns to immerse our community in civic engagement and voting. During the 2024 election, I worked on three major campaigns over three months that tapped into the Swiftie fandom.
These three campaigns amassed an estimated 340,000+ organic impressions and 30,000+ engagements across Instagram, Twitter, and Threads.
The august Campaign
I kicked off the Swifties For Kamala movement by creating and managing a four-week campaign inspired by the Taylor Swift song august off her folklore album. It featured weekly civic engagement activities inspired by lyrics from the song to mobilize eager Kamala supporters in the early days of her presidential campaign.
The campaign amassed over 265,000 total impressions and over 17,000 total engagements across Twitter/X, IG, and Threads.
In My Voting Era
I ideated and oversaw our #InMyVotingEra campaign, which encouraged the Swifties For Kamala community to get out the vote and celebrate their civic engagement.
As part of the campaign, I supported the web team in building a campaign webpage with voting resources and polling information.
The hashtag accumulated an estimated 75,000+ impressions on Twitter/X and was used widely across multiple
social media platforms.
Not Alone Kid
The Not Alone Kid campaign asked volunteers from the Swifties For Kamala Discord to make friendship bracelets with an attached QR code linked to a page with voting information by state. The bracelets were then distributed in 49 states + DC. I managed social media support for the campaign, including organizing an IG live to announce the bracelets' distribution and creating posts to share them in the wild.
